IDRA Research Services

Quantitative
  • Face-to-face
  • CATI
  • Online
  • Mystery shopping
Qualitative
  • Focus groups
  • In-depth interviews
  • Desk research
  • Observational research
  • Recruiting

Research Solutions
Marketing Research
  • Brand Research
  • Consumer Research
  • Concept / Product Testing
  • Customer Satisfaction Studies
  • Employee Research
  • Market Analysis and Evaluation
  • Performance Evaluations and Studies
  • Pricing Studies
  • Segmentation Studies
  • Tracking Studies
  • Usage and Attitude Studies

Opinion Polls
  • Election Polling
  • Life Quality and Stratification Studies
  • General Issues Assessment
Economic Research
  • Business Environment Research
  • Business to Business (B2B) studies

Media Research
  • TV and radio audience research
  • Media Evaluation/Research

Advertising Research
  • Advertising Assessment
  • Pre/post and Impact Tests

Omnibus

Market Sectors
- Advertising / Public Relations
- Cosmetics / Hygiene/Detergents
- Confectionery
- Energy / Utilities
- Financial Services/Banking
- Healthcare / Pharmaceutical
- IT / Software / Hardware
- Media / Entertainment
- Petrol / Oil / Gas
- Public Sector / Government
- Retail / Wholesale
- Telecommunications
- Tobacco / Cigarettes
- Travel / Tourism / Sport / Leisure
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