IDRA Research & Consulting offers
quantitative research services in the form of surveys both ad-hoc
and continuous (omnibus, tracking, etc).
Each project is carefully considered to respond to client needs. IDRA offers a full package of quantitative research services:
- Research and survey design
- Sample design
- Contact detail generation
- Questionnaire design
- Fieldwork (face-to-face, CATI, online)
- Data entry and validation
- Data analysis
- Reporting ( in-depth analysis, graphics, summary, recommendations)
- Presentations (media, conference, workshop)
Our work is conducted in accordance with ESOMAR Code of research practice. Our interviewers are well trained and experienced and abide by standards of IDRA IQCS (Interviewer Quality Control Scheme).
Data Quality Control
IDRA has a full process of data quality control in place. Prior
to entering the data in computer format a logical review of the
questionnaire for any contradiction, obvious errors and omissions,
is undertaken. IDRA uses SPSS for data entry, cleaning and processing
in a network of 12 computers. We also use other software and have
the capacity to integrate and transform the databases in the majority
of formats used in Market Research industry worldwide.
In terms of quality control IDRA usually checks 15%-20% of filled
questionnaires. The control is logistical (reached the respondent)
and also content control (verification of 2-3 questions from the
qnr.). For specific surveys and requirements, IDRA also applies
follow-up tendency response control of 15%-20% of the interviews
(4-5 selected questions throughout the questionnaire checked again
by other interviewer.
A computer validation program is designed in each project, in order to assure the accuracy of the data.
