What is Omnibus Survey?
Omnibus survey is a survey of population in order to get fast, low cost information regarding opinions, markets, products or services, etc. The survey is conducted using a questionnaire which contains about 8 classification questions for the interviewee, while the rest of the questionnaire is reserved by companies or institutions for their specific questions.

In this way, the Omnibus survey is a possibility for companies or institutions to reserve their questions without having to organize themselves a full-scale market research/opinion poll which would cost much more.

IDRA Research conducts the "Omnibus-Albania" periodically, with 1000 households all over Albania (rolling random sample). Please click here for more information about the sampling procedures.

This survey with national sample is a good way for your company or institution to periodically track of a product, service or advertisement effect since it is conducted monthly, in addition to exploring:

• Users' profiles of products or services,
• Awareness for a product or service,
• Penetration level of products and services,
• Image of the firm or institution,
• Selection factors for products and services,
• Consumer attitude for products and services,
• and many other things according to the needs of clients ….

All questions reserved and the answers to those questions are exclusive right of the company or institutions that reserves them.

The method of survey is face-to-face with random selection of households using Random Route selection methodology (third door, latest birthday). This method ensures accurate representation of the sample. Control is done also by representation quotas.

You get the results in graphic and the report form very quickly and with quality (within 4 weeks from the start of the survey). The results are cross-tabulated with the 8 classification questions. Using the periodicity of the "Omnibus Albania" Survey you can track results of your marketing strategies, products or services.

Exploit this opportunity to research public opinion on markets, products/services, brands, advertisement effects, etc., which will enable you to take informed decisions for your business/institution.

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