IDRA Research offers full-scale market research services. It offers both quantitative and qualitative high quality research for private and institutional clients. The methods used include face-to-face, CATI, CAWI, focus groups, in-depth interviews, product testing, mystery shopping, etc. IDRA has more than 250 interviewers covering all the regions of Albania. It also possesses all the equipments and facilities for qualitative research (focus groups, in-depth interviews). Many leading brands in the market use IDRA research services.