From February 2009, IDRA Research & Consulting is assessing the Consumer Confidence Index for Albania, following a well-known tradition of the developed countries by measuring an important indicator of the pulse of the country’s economy.
In the actual interconnected global economy, tracking international consumer confidence, where Albanian index will be represented by these surveys, is a lead indicator of economic trends. The surveys that assess the Albanian Consumer Confidence Index are conducted on monthly basis and include 1000 households. These series of surveys are on a national scale.

What it is the Consumer Confidence Index?

Consumer confidence is composite indicator describing expected total consumer confidence of population. It accounts for the expected development of economy, unemployment, expected development of financial situation and savings in household. In other words, it is the degree of optimism that consumers feel about the overall state of the economy and their personal financial situation. The confidence people feel about the stability of their incomes determines their spending activity and therefore serves as one of the key indicators for the overall shape of the economy. In essence, if consumer confidence is higher, consumers make more purchases, boosting the economic expansion. On the other hand, if confidence is lower, consumers tend to save more than they spend, prompting the contraction of the economy.

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