IDRA Research & Consulting is an Albanian company specialized in the field of market research and business consulting. The company activity started in the year 2000, as a research unit under the Institute for Development and Research Alternatives, one of the leading Albanian think tank organizations. Later on, it established its status as a company (Ltd.). It still serves the Institute as its socio-economic research arm. During these years, IDRA has established its reputation as one of the leading market research agencies in Albania. IDRA is a member of the European Association of Opinion and Marketing Research Professionals (ESOMAR), abiding its codes and standards.

There are two operational divisions that fuel each other at IDRA:

• IDRA Research
  ... offers full-scale and high quality market research services, both quantitative and qualitative, for private and institutional clients. The methods used include face-to-face, CATI, CAWI, focus groups, in-depth interviews, product testing, etc. IDRA has more than 250 interviewers covering all the regions of Albania. It also possesses all the equipments and facilities for focus group discussions. Many leading brands in the market use IDRA research services.



• IDRA Consulting
  ... offers a wide range of consulting services in the area of i) Development Consulting, ii) Competitive Intelligence, iii) Economic Outlook and Sector Analysis (Industry watch), iv) Marketing Strategies, v) ICT for business, etc. Private companies or institutional institutions are clients of IDRA's consulting services. IDRA consulting also publishes periodically several reports such as Industry Watch, Housing Market in Albania, ICT development in the country, etc.

The combination of expertise, professionalism, innovative thinking and passion make IDRA a unique partner for your projects.